Aldi in 2022 price pledge as chain hails ‘best ever’ Christmas trading

Written by David Beard on January 12, 2022

Updated January 12, 2022

David Beard, chief executive of financial comparison site Lendingexpert.co.uk noted: “I’m not in the least bit surprised Aldi had its best-ever Christmas as consumers desperately look to save money wherever they can.

“Aldi is consistently cheaper than the other major supermarket retailers – it would appear the snobbery surrounding discounted grocers is melting away and replaced for a thirst for a bargain.

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